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Solving the Puzzle of Workplace Behaviors

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Feedback Culture

Build a culture of feedback using research backed insights
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Why We Hate Feedback

We crave feedback in our personal lives. Our fitness trackers tell us how we're doing, and we obsess over the data. We want our gym trainers to push us and tell us where we can improve. But something strange happens when we step into the office. Suddenly, feedback becomes this scary, negative thing. Why?
Let’s explore the psychology behind our aversion to feedback at work and use a new framework for building a feedback-rich culture, backed by research insights.

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Why We Hate Feedback
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Why Negative Feedback Isn’t Always Taken Well
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Turn Feedback Knowledge into Actions
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Make Your Feedback More Effective
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Comparison of Feedback frameworks 

Rewards & Recognition

Getting the best out of your R&R programs
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Why Culture Change Fails

Organizations embarking on a culture change often launch with high hopes and enthusiasm, kicking off with newly published cultural values, inspiring video messages, and polished presentations. But a few months down the line, they’re left wondering why nothing has really changed. Employees seem to carry on as usual, and the envisioned transformation feels more like a distant idea than an everyday reality. This challenge is particularly pronounced during mergers and acquisitions, where studies show that 90% of mergers fail in cultural assimilation.

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Why Culture Change Fails
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When Incentives Backfire
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Unlocking Organizational Culture: 7 Levers for Change
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The misconception of Dopamine release
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The Science of Unpredictable Rewards
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The Science of Recognition
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Rewards vs Recognition

Build Trust

Use research insights to build trust among your team members
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To build trust, start listening

We all enjoy conversations where we feel truly heard. When someone listens to us attentively, it makes us feel understood and valued. Professions like psychiatry, coaching, and counseling are built around this principle, with experts using active listening to build trust and connection. Despite the known benefits, however, most of us find it challenging to listen attentively for long. Why is listening so difficult? Behavioral science offers some insights, along with practical tips to improve our listening skills.

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To build trust, start listening
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Similarity Bias: Why We Gravitate Towards People Like Ourselves
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Give & Take: The Role of Reciprocity in Building Workplace Trust
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Building Trust at Work: The Three Key Elements for Stronger Teams
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Building Trust Through Self-Disclosure
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A Practical Guide to Building Trust with a New Colleague

Psychological Safety

Create a team environment where everyone thrives.
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You Can Do It - The Power of High Expectations

In the workplace, a manager’s expectations can become a self-fulfilling prophecy. High expectations tend to drive high performance, while low expectations often lead to poor outcomes. Managers who expect success are more likely to invest time coaching and mentoring their team members, who, in turn, work hard to meet those expectations. This cycle of mutual encouragement and motivation can lead to exceptional performance and a greater sense of accomplishment. However, when managers expect failure, team members may internalize that message, avoiding risks and gradually disengaging.

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You Can Do It - The Power of High Expectations
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The Need for Freedom in the Workplace
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The Myth of Building Empathy in the Workplace
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Recognize Outcomes or Efforts
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Psychological Safety vs Lack of Accountability

Customer Focus

Build a culture of customer centricity using Behavioral Science
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The Power of Storytelling

Customer-centricity is more than just a business strategy; it's a mindset that prioritizes the customer in every decision and interaction. But how do organizations build this mindset within their culture? One of the most powerful tools is storytelling. Stories capture attention, illustrate values, and inspire behaviors that align with an organization's mission. And when it comes to customer-centricity, few stories are as legendary as the Nordstrom tire refund incident.

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The Power of Storytelling
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Starbucks Variety vs Simplicity
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How Ritz Carlton Hardwired Customer Centricity
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Attention is all you need
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Amazon and Customer Obsession
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3 F Framework

Hybrid Working

How to get the most out of a Hybrid Team?
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Understanding the Impact of Virtual Meetings

When the pandemic forced us all to work from home, virtual meetings became our lifeline. Tools like Zoom, Google Meet, and Microsoft Teams allowed us to connect with colleagues around the world, hold back-to-back meetings, and continue business without the need for travel. Virtual meeting platforms saw exponential growth. Initially, everything about virtual meetings seemed ideal. People wondered why we hadn’t been using these tools more frequently even before the pandemic.However, as the novelty wore off, so did our energy levels. Constant video calls and hours spent staring at a screen began to wear people down. Soon, a new term was coined to describe this phenomenon: Zoom Fatigue. But what causes this fatigue, and why does video conferencing tire us out in ways that in-person meetings don’t?

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Understanding the Impact of Virtual Meetings
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The Value of Small Talk in Virtual Meetings
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The Psychological Forces Behind Digital Presenteeism
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Countering Proximity Bias with the Primacy Effect
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Communication in the Hybrid Workplace

Workplace Science

Behavioral Science applied to workplace
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The Role of Self Identity in Goal Setting

Organizations often set ambitious goals—whether it’s to become the market leader, double revenues, or reach a million customers. These goals are compelling, designed to motivate and instill a sense of purpose beyond mere job duties. Steve Jobs famously asked Pepsi CEO Jon Scully, “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?” The invitation to achieve something significant can drive people to commit deeply to an organization’s vision. But while these big goals have the power to inspire, they can also impact our sense of self, affecting how we see ourselves both professionally and personally.

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The Role of Self Identity in Goal Setting
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Perspective Taking
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Habits vs Willpower
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Crafting Purpose in Any Role
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Applying IKEA Effect at the Workplace

Artificial Intelligence

How Generative AI Era will change the way we work
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Would You Trust an AI Coach?

Trust in AI is inevitable—it’s just a matter of time. As technology advances and AI becomes increasingly human-like in its responses, our reliance on the messenger to determine the credibility of information will diminish. But until then, human connection remains central to roles that require deep trust, empathy, and understanding.

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Would You Trust an AI Coach?
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Why AI Struggles with Leadership Coaching
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The Right AI Mindset
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The Impact of AI on Our Self Perception
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Betty Crocker Story and AI Communications
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