Behavior Science @ workplace
Common barriers to action
Research has shown there are three common factors that can prevent people from taking action.
Experts on behavior nudging
Behavioral nudging, also known as nudging theory, is a behavioral science technique that uses psychological insights to influence people's behavior in a predictable way
"By using nudging it's possible to change people's behavior without limiting ther choice"
"To change employee or customer behavior, start small"
"Nudge Theory can help change your employee's behavior (without them even realizing)"
"If you want to change employee's behavior, give them a digital nudge"
Resources
Insights
Capability
People are often unsure if they have the ability to take the desired action which can seem like a daunting task.
Reminders
People are busy in their flow of work and often forget to take actions.
Motivation
Often mistaken as the main barrier behaviour. We don't see any short-term benefit of taking these actions